Terms of service

Terms of Service

Effective Date: 17 September 2026

Store Name: Fires Outlet

Domain: firesoutlet.store

Support Email: help@firesoutlet.store

1. Overview and Legal Identification

This website is operated by Fires Outlet ("we", "us", or "our"). In accordance with the Electronic Commerce (EC Directive) Regulations 2002 and the Companies Act 2006, our trading particulars and official contact details are set out below:

  • Trading Name: Fires Outlet

  • Digital Storefront: firesoutlet.store

  • Customer Support Email: help@firesoutlet.store

  • Registered Address (UK Representative / Registered Office): 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

By visiting our site and purchasing goods from us, you engage in our service and agree to be bound by the following terms and conditions ("Terms of Service", "Terms"), alongside our Privacy Policy and Refund & Returns Policy. Please read these Terms carefully before accessing or using our website.

2. General Conditions and Eligibility

By agreeing to these Terms of Service, you represent that you are at least 18 years of age, or that you possess full legal capacity to enter into binding commercial contracts under the laws of England and Wales. You may not use our goods or digital services for any illegal or unauthorised purpose, nor violate any applicable laws within your jurisdiction.

We reserve the right to refuse service to any individual for legitimate commercial reasons at any time.

3. Accuracy, Completeness, and Timeliness of Information

We endeavour to ensure that every garment, colour palette, cut, and fabric specification displayed on our online boutique is presented with meticulous accuracy. However, because computer monitors and mobile screens vary in colour calibration, we cannot guarantee that your display will reflect the exact hue of the physical fabric with absolute precision.

All descriptions of garments, collections, and pricing are subject to amendment at our sole discretion, without prior notice.

4. Contract Formation, Orders, and Pricing

  • Invitation to Treat: The presentation of merchandise on our website constitutes an invitation to treat, not a binding legal offer to sell.

  • Order Acceptance: A legally binding sales contract between you and Fires Outlet is only formed when we dispatch your order and transmit a formal Order Dispatch Confirmation email.

  • Order Rejection / Cancellation: Prior to dispatch, we reserve the right to decline or cancel any order due to pricing errors, inventory discrepancies, suspected fraudulent activity, or inability to authorise payment. Should your order be cancelled after payment has been taken, a full reimbursement will be issued immediately to your original payment method.

  • Pricing and VAT: All prices are displayed in Pounds Sterling (£ GBP) and are inclusive of standard UK Value Added Tax (VAT) where applicable. Delivery charges are calculated and displayed clearly at checkout prior to final payment.

5. Compliance with Statutory Consumer Rights

Nothing within these Terms of Service shall limit, exclude, or prejudice your statutory rights under the Consumer Rights Act 2015 or the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

You retain the unfettered statutory right to cancel your purchase within the 14-day cooling-off window and to seek redress for any merchandise that is faulty, misdescribed, or unfit for purpose, as detailed comprehensively in our Refund and Returns Policy.

6. Intellectual Property Rights

All content published on firesoutlet.store—including, but not limited to, visual designs, trademarks, brand monograms, photographic assets, text, bespoke styling guides, and software—remains the exclusive property of Fires Outlet and is protected under United Kingdom and international copyright, trade mark, and intellectual property laws. Reproduction, modification, or redistribution without our prior written consent is strictly prohibited.

7. Limitation of Liability

To the fullest extent permitted by English law:

  • Fires Outlet shall not be liable for any indirect, incidental, punitive, or consequential losses, including loss of profits, revenue, or anticipated savings.

  • Fires Outlet’s aggregate liability arising under or in connection with any purchase made through this website shall be strictly limited to the purchase price of the specific product(s) in respect of which the claim arose.

  • Nothing in these Terms shall limit or exclude our liability for death or personal injury resulting from our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under applicable UK law.

8. Governing Law and Jurisdiction

These Terms of Service and any separate agreements whereby we provide you with goods or services shall be governed by and construed in accordance with the laws of England and Wales.

Any dispute, controversy, proceedings, or claim arising out of or in connection with these Terms, their subject matter, or their formation shall be subject to the exclusive jurisdiction of the courts of England and Wales (without prejudice to any mandatory statutory consumer protections that grant jurisdiction to the courts of Scotland or Northern Ireland for consumers resident in those territories).

9. Amendments to Terms of Service

We reserve the right to update, replace, or alter any part of these Terms of Service by posting revisions to our website. Your continued use of or access to the website following the posting of any changes constitutes full acceptance of those amendments.